Kevin T. McDevitt
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Art Direction
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Workflow & Process
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Creative Strategy
Sr. Graphic Designer
Jan 2016 – Present
SUNGARD AVAILABILITY SERVICES
- Design and direct all forms of print and digital media including but not limited to Brochures, Advertisements, Animations, Infographics, Sell Sheets and Social Media imagery
- Campaign conception from creation to execution, including brainstorming, mood-boarding, pitching, and final concepting
- Manage and provide creative direction for freelance resources and external agencies for design, web, digital, animation, video, etc.
- Maintain and manage workflow process and incoming projects, schedules, kickoffs, resource assignment
- Manage and execute global enterprise creative requests and projects
- Activate and develop brand creative for ongoing campaigns via all media channels
- Ensure brand consistency from a global enterprise perspective
- Working in collaboration with the marketing department and departments throughout the enterprise to ensure projects are on-time and to determine prioritization
Creative Services Manager
Jan 2016 – Present
RESOURCE REAL ESTATE
- Architect for centralized fulfillment center which provides print on demand ordering system with variable print capabilities. Led the vendor identification, RFP and selection process. This initiative lead to a single vendor increasing quality, reliability and reducing overall material waste.
- Creative lead for multiple business lines by developing effective B2B marketing collateral including but not limited to web design, brochures, info-graphics advertisements, HTML Email blasts, flyers, social media graphics and variable print materials.
- Responsible for the oversight of agency and vendor relationships.
- Management of brand standards, file organization and workflow procedures.
Sr. Graphic Designer
Jan 2016 – Present
LINCOLN FINANCIAL GROUP
- Creative strategy development: from brainstorming-to-execution focusing on high-level B2B and B2C marketing and branding campaigns
- Art direction for print collateral, photo shoots, motion graphics, video development, HTML eBlasts and web sites
- Assisted in the development the global marketing workflow process to idea creation to execution
Graphic Designer
Nov 2002 – Dec 2006
GARTMORE GLOBAL INVESTMENTS
- Design and development of client-focused marketing materials including but not limited to: advertisements, announcements & invitations, brochures, CD/DVD packaging newsletters, posters, sales sheets, web graphics
- Acted as a brand steward to ensue proper logo and art usage throughout the company
- Influenced major decisions regarding the re-engineering, branding and re-design of gartmorefunds.com
Customer Service/Sales Support
Aug 2002 – Dec 2002
SPIKE'S TROPHIES
- Performance of administrative and customer service duties in a fast paced, high volume Advertising Specialty Division
- Prepared and trouble shooting of artwork for new orders before the order was sent to printing, silk screening or embroidery vendors
Communications and Graphics Specialist
Aug 2000 – Dec 2001
GENEX SERVICES LLC
- Lead the production and design of client and internal marketing materials such as; newsletters, website graphics, flyers and brochures.
- Contributed along with an external agency to build the company’s brand look and feel
- Provided day-to-day support for the Marketing Director
University of Tampa
1997 – 2000
BFA in Graphic Design